Gamification is one way in which brands can improve engagement with consumers. IFF Beauty’s Xelestia line is its fantasy-inspired formulation collection, brought to life with an interactive mobile game.

On Wednesday, April 9 at 13:15, IFF Senior Application Scientist Alomgir Ali will be at the In-Cosmetics theater. He’ll discuss formulating hair care with Aurist AGC, a biotech-enabled biopolymer offering multifunctionality and high natural origin index.

More info: IFF, www.iff.com; [email protected]